It’s fun to be a detached observer of the Incredible Campaign of 2008, which has galvanized a nation. Our “mass of niches” culture seems to have coalesced in these past two weeks into a genuine mass audience. It’s probably temporary and of course there’s no guarantee that getting our attention will lead to our doing something (or even voting), but we are riveted to the political soap opera unfolding before our eyes.
The viewership for various segments of the Democratic and Republican National Conventions was huge.
As a television draw, John McCain was every bit the equal of Barack Obama.
The GOP presidential candidate attracted roughly the same number of viewers to his convention acceptance speech Thursday as Obama did before the Democrats last week, according to Nielsen Media Research.
It marked the end of an astonishing run where more than 40 million people watched political speeches on three nights by Obama, McCain and Republican vice presidential candidate Sarah Palin. The Republican convention was the most-watched convention on television ever, beating a standard set by the Democrats a week earlier.
Three times in two weeks, political speeches were watched by more people than the “American Idol” finale, the Academy Awards and the opening ceremony of the Beijing Olympics this year.
“It clearly suggests that a great number of Americans think that who will be the next president is important and worthy of their time,” said Tom Rosenstiel, a former political reporter and director of the Project for Excellence in journalism.
One day, this will be seen as a watershed—the moment that the world of politics, borrowing from the world of showbiz, inspired the Couch Potatoes of Amercia to take a good, hard (though, possibly, brief) look at their country, their neighbors, and, most of all, themselves and to see if maybe we all couldn’t do a little bit more to get along, goddamnit, and while we’re at it, to do more for ourselves—individually and collectively.
But I must be dreaming, because that would be true progress.
However, I do have some hope that something better will result from the election of 2008, regardless of whether the Republicans or the Democrats win the White House this time around, because all of the candidates are dedicated—and inspiring—public servants (even if they are politicians and thus by nature suspect. Every one of the current crop has sacrificed something and done good things for others. Along the way, we unruly American, with our crude democratic system, shoved aside some folks who had already had their turn and we got rid of at least one rotten apple and we rejected alarmism as a way of daily life).
Well, goddamn!
Ain’t that America somethin’ to see, baby!
Love ‘em or hate ‘em, agree with ‘em or disagree with ‘em, we’ve finally got some great role models (new heroes and villains, as JFK memorably referred to them in 1959,***) that people are paying attention to.
And so we sail into uncharted waters.
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*** Admirably, JFK warned the people not to believe in the false idols launched by the new TV era. Then he proceeded to become one of them. He succeeded beyond his wildest imagination, because politicians are still emulating his style, and Democratic politicians all covet the imprimatur of the Kennedys and … but that’s a story for another day. Let’s just say for now that the imprimatur will long outlive the Kennedys.
Politicians cannot possibly accomplish everything they promise the people. They are ambitious above all else. John McCain knows this and is torn up about it, as the NYT reported the other day; nevertheless, he’s running for president for a second time. And he is using war strategies (such as surprise) in his political campaign. He means to win—with honor and within the rules of the arena.



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