While Barack Obama was in Berlin making sweeping promises to “remake the world,” his detractors were out and about on MTV, of all places:
This is the first time MTV has ever aired a political ad. Colin Hanna, the guy who is behind the anti-Obama ad campaign, explained why he chose this unlikely watering hole as a place to spend his ad money:
Hanna said the MTV buy was an attempt to reach a different audience. …[T]he commercial’s voice-over was meant to have a playful tone. “We want to go after people who are in the political middle and are not fully committed on this race.”
Watch for a lot more of this stuff:
With more Americans online now, and more political sites following the election, Rasiej said these kinds of ads will have the ability to be seen many more times than they were just four years ago.
“What’s interesting about this ad airing on MTV,” he said, “is that they are taking a play right out of Obama’s playbook and trying to reach young people who could potentially be active in the campaign by delivering a message where they already are.”
Well, duh. You didn’t think that Obama would continue to have the new-media advantage forever, did you?



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