I was sifting through some piles of paper and came across this February 2006 NYT article by Kit Seelye, which was also the subject of one of my first blog posts. Seelye noted both the evolving pace of news-making and the evolving prominence of political newsmakers (in relationship to other public personalities, like, say, sports stars, daytime hosts, and various kinds of opinion-mongers in many different media) [e.a.]:
[I]n 1998, Monica-mania struck.
”I told CNN there was no reason to take this briefing live,” Mr. McCurry recalled. ”But they said, ‘We get 100,000 more households when you’re on the air.’ ”
Ever since, the White House briefings have played out in real time against the daytime dramas, giving the world a glimpse into the daily push-me, pull-you in a democracy of making news (or not) and trying to report it. Now, with cable channels, reality television, talk-back live and blogging on the spot, with viewers and readers hip to stagecraft and expecting to be taken behind the scenes, there seems no turning back.
Mr. McClellan, for one, said he wouldn’t dream of trying to unplug the briefings.
”We have no intention of not broadcasting them,” he said. ”They serve a purpose for both the White House and reporters.”
That was a wise decision on McClellan’s part (back when he was still loyal to GWB), for the reasons he stated. And he was backed up both by a Republican predecessor and a Democratic predecessor [e.a.]:
Mr. Fleischer recalled a virulent period with the media (and Democrats) in May 2002 after a New York Post headline proclaimed that ”Bush Knew” in advance about the Sept. 11 attacks.
”That was a vicious explosion that lasted a week,” he said. ”But the president calculated the press would go too far, and they went so far in their accusations that the country was far more inclined to believe the president than the press.” Several polls at the time showed President Bush maintaining his high approval ratings of 75 percent throughout the episode.
”The public perceives the press not as watchdogs but as attack dogs,” Mr. Fleischer said.
Mr. McCurry saw the same dynamic.
”The public hates the people in that room,” he said. ”My standing up there and getting pelted with rotten tomatoes during Monica probably helped Bill Clinton because people say, ‘What is wrong with the people in this room?’ ”


