brave new future for books

In a letter to shareholders, Amazon’s Jeff Bezos proclaims the success of the Kindle:

’ll highlight a few of the useful features we built into Kindle that go beyond what you could ever do with a physical book. If you come across a word you don’t recognize, you can look it up easily. You can search your books. Your margin notes and underlinings are stored on the server-side in the “cloud,” where they can’t be lost. Kindle keeps your place in each of the books you’re reading, automatically. If your eyes are tired, you can change the font size. Most important is the seamless, simple ability to find a book and have it in 60 seconds. When I’ve watched people do this for the first time, it’s clear the capability has a profound effect on them. Our vision for Kindle is every book ever printed in any language, all available in less than 60 seconds.

 

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Publishers—including all the major publishers—have embraced Kindle, and we’re thankful for that. From a publisher’s point of view, there are a lot of advantages to Kindle. Books never go out of print, and they never go out of stock. Nor is there ever waste from over-printing. Most important, Kindle makes it more convenient for readers to buy more books. Anytime you make something simpler and lower friction, you get more of it.

 Well yeah, dude.

This is looking more and more like the tipping point for the book business, as I suspected it would be when I wrote:

kindles interest

December 6th, 2007 — books, publishing

It looks like Amazon has hit the sweet spot with the Kindle, its new reading device. There’s a ton of press, much of it positive.

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I think it was a year and a half ago [in early 2006  ---ed.] that I wrote “the future of books is here.” There’s an awful lot of press right now, so it’s hard to say amidst the fog of PR whether or not the Kindle will ignite (ha ha ha HA!) the imaginations of gadget lovers as well as book lovers. Its wireless capability just may give it the kind of crossover appeal to make the idea of an electronic device for reading books stick. And that’s more than half the battle, I believe.

Which means that books may finally be tipping over into the digital realm for real. I’ve been writing about this subject for a long time on the blog. And I’m also the author of the slogan

if you love books, set them free™

So I’m pleased about this development.

The book business is great terrain for the long tail, and it will—eventually, after a lot more disruption in the lives of publishers, agents, authors, and wannabes—entertain, enlighten, and enrich the lives of more people in the world, in places where it’s hard to reach them now. The potential for the spread of knowledge is unfathomably huge.

Eventually, everyone will win.

Meanwhile, Bezos tries to make the claim that the Kindle will stretch short attention spans:

We humans co-evolve with our tools. We change our tools, and then our tools change us. Writing, invented thousands of years ago, is a grand whopper of a tool, and I have no doubt that it changed us dramatically. … Lately, networked tools such as desktop computers, laptops, cell phones and PDAs have changed us too. They’ve shifted us more toward information snacking, and I would argue toward shorter attention spans. … As I’ve already mentioned in this letter, people do more of what’s convenient and friction-free. If our tools make information snacking easier, we’ll shift more toward information snacking and away from long-form reading. Kindle is purpose-built for long-form reading. We hope Kindle and its successors may gradually and incrementally move us over years into a world with longer spans of attention, providing a counterbalance to the recent proliferation of info-snacking tools. 

I’m not buying that argument. I believe that info-snacking is very much here to stay. I also believe that the “info” we’re getting via the media (old and new)  is being produced in snack-sized bits (and bytes) and that, more and more, the content will be molded to fit an info-snacking world.

But I’m optimistic about the future of books as we know them, and about our maintaining our long attention span, the potential for which is probably hardwired into us.

The thing is this: it requires discipline on the part of the user to exercise a long attention span. We are the agents of our own fate. We need to unplug in order to concentrate.

It’s a choice. Don’t blame the tools. Use your attention span or lose it.