stop calling it “the news”

Television is virtually a news-free zone—quick! how many TV programs can you name that tell you, with facts and figures and no spin or attitude, who, what, why, where, and when? huh? how many?—and yet supposedly sophisticated TV critics, like the NYT’s Alessandra Stanley, still refer to something called “cable news.”

The funniest thing about it, though, is that Stanley calls it “news” while describing it, essentially, as an unprecedented media and campaign clusterfuck [e.a.]:

The distinction of all three new hourlong programs is that the hosts are not the stars, the campaign is. Speeches, interviews, surrogate gaffes, opinion polls, delegate math and even party deliberations are showcased with the same swooshing sound effects and flashy graphics that tip viewers to an appearance by George Clooney on “Live With Regis and Kelly.”

It’s a marked change for cable news, which over the last few years has followed the lead of Fox News and promoted vividly opinionated hosts who shape the news flow to suit their own personas and pet peeves. It’s also refreshing …

I wouldn’t call it refreshing. I would call it over-the-top infotainment. But Stanley has got one thing right—it’s the campaigns that are the stars of these shows, and the folks running the campaigns understand the circus atmosphere that is today’s media world (much more so than does Alessandra Stanley. That’s why they’ve got their candidates doing the Ellen show, etc.

This kind of coverage is also, as Stanley points out, a ratings boon for the cable shows:

The public has not been this passionately absorbed in an election in decades, and the candidates are passionately intent on making their case on television. When they do, viewership goes up: it’s a boon for the 24-hour news channels, but even they are hard-pressed to keep up with the constant flow of debates, photo ops, tarmac tirades, so many words spoken and misspoken and so many talk-show appearances.

The candidates show up not just on “Meet the Press” or “60 Minutes,” but also on “Saturday Night Live” (Senator John McCain’s star turn dates back to 2002). More recently, Senator Barack Obama kissed and cuddled the ladies of “The View,” Mr. McCain traded insults with David Letterman on his “Late Show,” and Senator Hillary Rodham Clinton joked about dodging sniper fire to arrive at “The Tonight Show” on time for Jay Leno. Mrs. Clinton is also scheduled to appear on “Ellen” on Monday, her first appearance on Ellen DeGeneres’s talk show since Mr. Obama’s last one. (In that appearance, Mr. Obama upped the ante by dancing for her — his second effort to, as he put it, “bust a move.”)

And the cycle is endless and self-sustaining: satirical shows like “The Daily Show With Jon Stewart” and “Saturday Night Live” take clips from the news and make fun of them; news programs take skits from “Saturday Night Live” and replay them.

Andrew Tyndall writes about this campaign—and the TV coverage—much more perceptively over at HuffPo. He says the Horse Race has given over to a Gameshow Reality contest:

Stop thinking of this election as a race to the wire to be won by the candidate with the finest pedigree, truest form and best connections. Start thinking of it as a cast of larger-than-life characters, scheming against each other while simultaneously trying to appear attractive to the electorate audience. Week by week the group undergoes media trials such as candidate debates and Sunday morning interviews. Each primary election constitutes another potential elimination round.

The winner gets to be a constant television presence in our homes for four years.

With open contests in both parties, this Presidential cycle offered the perfect opportunity to unveil this new method of coverage. The casting of the contestants could not have been better. In one tribe, as they say on Survivor, there was a handsome Mormon businessman, a colorful big city mayor, a slimmed-down Baptist minister and a crusty war hero. The other tribe had a self-made trial lawyer, a globetrotting Hispanic diplomat, a diligent feminist with that interesting celebrity marriage and an inspirational young African-American.

That’s infotainment! It rules!