they have met the future, and they like it

It looks like the “try anything” ethos is indeed—finally—taking hold among book publishers. Following on news of HarperCollins’s new “studio” comes this report about a project from Crown that was disseminated over the Internet by its author before he landed his book deal:

By rising to prominence without the financial backing of a mega-publisher, Sigler has defied the industry’s modus operandi. He’s discovered how to assemble, retain and sell to a growing audience, all on a shoestring budget.

“We are always looking for authors who have a platform and a core fan base, and our goal is to grow their audience and find new readers,” said Tina Constable, Crown’s publisher. “Scott is no exception and his fan base is already formidable. The wave of the future is how we harness the Internet to find these new readers, and we are devoting an enormous amount of energy and resources into this effort. The traditional model for publishing our books is quickly becoming obsolete and we recognize that creative Internet strategies are necessary if we want to remain competitive.”

There is vast, wide open country for enterprising types looking to exploit the very Long Tail of book publishing.

Saddle up!