bestsellerdom from the inside

At the Corner,Liberal Fascism author Jonah Goldberg, whose book has been on the New York Times bestseller list for more than ten weeks, gives a lively account of the ups and downs [e.a.]:

The most plausible explanation [for the books slide from the top 10] is the same one that explained why I leaped onto the Times list my first week out of the box. After all I opened at #10 even though I had a small first printing and it was hard to find the book in many stores. No one — except the Times itself — really understands how their formula works. But it definitely measures demand, perhaps not as much as sales, but enough to launch a book to the list if the demand is intense. In other words, the rate of sales — and presales — at all levels of the market (stores, clubs, wholesale etc.) are part of the formula. This week a whole slew of new books with big promotion budgets came online and the cross platform demand apparently shoved LF downward.

That’s an interesting perspective on the factors involved in achieving bestsellerdom on the New York Times lists, a mysterious process that was also mined last October by the NYT’s public editor, Clark Hoyt.

Goldberg also talks about how it feels to have written this book:

Obviously, I’d like to stay on the list as long as possible. …And it annoys all the right people the longer I’m on it, of course. … Three months on the NYT list — and hitting #1 — plus a dozen printings is far better than I dared hope. And yet I still hope the book does even better and has a wider following.

Son, you hit the lottery. STFU.