money for mindshare

Al Gore will launch a $300 million campaign whose sole purpose is to influence public opinion.

“The whole idea of the campaign is to be inclusive and to be bipartisan and to bring people together to a place where meaningful change can happen,” an organizer said. “It aims to be a game-changer in terms of the politics of climate.”

I wasn’t in fact aware that there is a “politics of climate.” I thought climate is a given. Of nature.  Foolish me!