the squeaky wheel gets the grease

Dennis Prager asks a provocative question: “Why Do Palestinians Get More Attention than Tibetans?

He lists a bunch of reasons: terror, oil, Israel, China, the left, and the UN. My favorite answer is last [e.a.]:

The seventh reason is television news, the primary source of news for much of mankind. Aside from its leftist tilt, television news reports only what it can video. And almost no country is televised as much as Israel, while video reports in Tibet are forbidden, as they are almost anywhere in China except where strictly monitored by the Chinese authorities. No video, no TV news. And no TV, no concern. So while grieving Palestinians and the accidental killings of Palestinians during morally necessary Israeli retaliations against terrorists are routinely televised, the slaughter of over a million Tibetans and the extinguishing of Tibetan Buddhism and culture are non-events as far as television news is concerned.

Setting aside Prager’s pro-Tibet sympathies and his Palestine fatigue, it’s worth paying attention to his last argument, which is as profound as it is simple. I repeat:

No video, no TV news.
No TV, no concern.

That is, I believe, an underexamined (so far) reason for the American public’s lack of interest in the wars in both Afghanistan and Iraq, of course: there is little to no video, except when some American luminary is visiting (and then the usual terrorist suspects in Iraq piggyback on the media coverage and put on a really violent show).

As if on cue, PEJ releases a report about how last week’s “news” was dominated by a pseudo-event (Obama’s race speech) rather than by events on the ground that have an impact on how Americans live their day-to-day lives (which, once upon a time, was the province of the “news”). ETP’s Rachel Sklar notes that the over-the-top Obama coverage totally eclipsed the five-year anniversary of our engagement in Iraq.

Well, the PEJ just released its fifth annual State of the News Media report, in which I read this notable bit [e.a.]:

Citizens suggested that the press failed to deliver sufficient coverage of some basic bread and butter issues, such as rising gas prices, toy recalls, and the legislative battle over children’s health insurance. … To the extent the press covered distant parts of the world, people in some ways thought even that was too much.

PEJ suggests that we Americans just aren’t that into anything that doesn’t touch our daily lives:

This suggests that the media, in not covering Iraq, is merely giving the audience what it wants. Apparently, the majority of people who watch TV don’t want to think about Iraq. That seems to be the consensus.

I’ve noted this before, of course: the “infotainment” in Infotainment Rules refers not so much to the fluffy content offered by the MSM as to the type of coverage that the MSM gives the “news”—that is, stories are chosen for their entertainment value and they are presented with entertainment values (conflict, dramatization, exaggeration of the importance of personality traits in the “characters” [public figures] who are featured in news stories [which makes them into caricatures but also into recognizable archetypes for a mass audience], an emphasis on emotion, etc., etc.].

Turning away from our apparent lack of interest in Iraq and to the general question of what we are interested in leads to questions about our jam-packed attention economy, in which a gazillion items from a bazillion entertainment and “news” outlets compete for just a fraction of our individual focus. As a society, we suffer from information overload and information pollution, and yet as individuals we also want to be informed about the things that might affect our daily life (the “news” is an early-warning system for possible dangers ahead).

Though we say we want “news,” we force the news media (which we depend on) to compete with everyone else who’s got something to sell. We are in control, through our attention span. They are all vying for a bit of our attention.

Those who want to get our attention have to give us a valuable intangible that cannot be reproduced at no cost, says Kevin Kelly. Among those intangibles is trust. There are a bunch of others. It’s fascinating stuff; read all about it here.