politics delivers audiences

The NYT’s David Carr delivers grim news to “creatives”:

I’ve got some bad news for striking Hollywood writers: Election 2008 is a breakaway hit.

January was supposed to be the month when the writers’ strike took its toll, subjecting viewers to a menu of desiccated repeats and cheesy reality shows. Instead, the primary season is serving as the backdrop for one of the most compelling runs of event television in years, creating the kind of chatter network marketers would kill for and spectacular ratings for cable news.

Carr repeatedly tries to suggest that it’s the absence of appealing alternatives (like sports, late-night comedy, and scripted shows, for example) that accounts for the huge gains in audience numbers for “cable news” since 2004.

The Times’s Bill Keller disagrees:

“I think the level of interest in the presidential race would be intense even if writers were still churning out episodes of ‘24’ and ‘Grey’s Anatomy,’ ” he wrote. “It’s a defining race for both parties, with a cast of fascinating candidates, some of whom fall into the breakthrough category. There also seems to be a visceral national yearning to turn the page.”

Perhaps. But I’m more inclined to accept the explanation of Brian Grazer, who is not a gazillionaire producer for nothing [e.a.]:

“There is a new episode on almost every night,” said Brian Grazer, a Hollywood producer who is in what is left of the Oscar hunt with “American Gangster.” “It is very human to be constantly searching for new stories, and now that the traditional outlets of those stories are shutting down, people are finding their drama in these unfolding events.”

So, yes, I agree with Grazer and with Keller. But neither one of them will come out and say the bleeding obvious: that it is the manner of coverage of politics that is drawing in the audiences. The “drama” is being manufactured by the cable “news” networks. (In this case, it is helped along by the wide-open nature of the political race, but that only makes it easier for the networks to churn out stories with unpredictable endings.)

It is not news. It is infotainment—in other words, information (none of which is necessarily true) packaged as entertainment.  

Now do you believe me when I say that Infotainment Rules? Here’s what I wrote:

Television, however, delivers what sells, and what sells is entertainment—or stuff that is packaged like entertainment. Infotainment doesn’t have to be bad or stupid or crass. High-quality infotainment may in fact be superior to dry “news” as a vehicle for delivering information to audiences.

Once again: I do not endorse the hideous devolution of TV “news” into infotainment. I am merely trying to get people to understand that what they’re getting on TV is not “news.” It’s entertainment, and the goal of its producers is to get you to watch their channel.

They do it by hooking you on stories. If the stories are exciting and the ending isn’t known to anyone in advance (as in an election, or a sensational kidnapping, or some violent flare-up somewhere, for example), people tune in. That’s why cable “news” is addicted to horse-race coverage of the U.S. election that is ten months away and can barely turn away to give any attention to the visit of our president to the Middle East.

If you want to know the news, take advantage of the vast amount of information available on the Internet and read widely.

If you want fictional rather than reality-based (and reality-bending) entertainment on TV and you want our political process to be a little more serious and less unseemly … I don’t know how to advise you. All I do is call ‘em how I see ‘em.