neighborly

Viewed one way, it looks like Matt Damon is a fan of capitalism and has a great sense of humor. The wall of the building where he lives is bedecked with a huge ad for the Bourne Ultimatum, as Fishbowl reports:

The Smoking Gun notes that the 50-foot-tall billboard was placed on the East Village co-op building where Matt lives with his wife and daughter at the beginning of the month. It turns out the spot on the side of Damon’s building is leased by Universal

What The Smoking Gun and Fishbowl NY haven’t considered is that the leasing arrangment with Universal to hang giant advertisements on the side of Damon’s building is also a giant Fuck You to the builders (and inhabitants—not that there are too many of them) of this turkey, which was built about five inches from his building and blocks Damon’s view of uptown.

I’m with Matt. I only wish he could get my building a deal to lease advertising space to Universal. We could use the dough.