Politico editor John Harris frames his story about the power of the blue pencil as a cautionary tale—he confesses*** to having coined the devastating term “slow bleed” to describe John Murtha’s losing strategy for forcing Bush to withdraw troops from Iraq:
With a mixture of pride and remorse, I have a confession: I am the author of the Democratic Party’s “slow-bleed strategy” for ending the war in Iraq.
I had nothing to do with the details of the plan that Rep. John P. Murtha (D-Pa.) floated two weeks ago. … In retrospect, it probably has already occurred to Murtha and his supporters that from a public relations perspective, “slow-bleed” was not the most winning description. How could they have been so stupid?
That’s where I come in. “Slow bleed” is my phrase.
Read it and weep if you’re in favor of forcing President Bush to withdraw troops from Iraq. On the other hand, nothing could be more illustrative of the ferocious viral power of le mot juste (or injuste) in the Feiler Faster world:
If you Google “slow bleed” and “Murtha,” you get nearly 200,000 hits. Nexis recorded more than a hundred stories in the days after Bresnahan’s article that used the phrase “slow bleed.”
“Slow bleed” was featured on CNN and on the editorial page of The Wall Street Journal. My former newspaper, The Washington Post, used the phrase the other day as if it were an established part of Washington lexicon, needing neither attribution nor explanation. “Slow bleed” also played a starring role in a parade of House floor speeches by Republicans denouncing Democrats, and in a fundraising letter from Republican National Committee Chairman Mike Duncan. “Slow-bleed is exactly the right name for this incredibly irresponsible and dangerous strategy,” he wrote.
Harris, full of remorse about what he considers a faux pas, details exactly how the sausage was made [e.a.].
As happens all the time in journalism, this was a decision — made on the fly and under deadline — that I would have taken back in the morning. It is Murtha’s job to defend his own policies. But I’d prefer not to hand his opponents ammunition in the form of evocative but loaded language.
Yes, it’s Murtha’s job to sell and/or defend his policies.
And it’s a damn shame that the media and the Republicans ran with Harris’s phrase “slow bleed” as if it had been planted by the devil Frank Luntz himself (see Luntz’s new book, Words That Work—this example is the proof of his pudding, even if he didn’t whip up this particular concoction).
However: why apologize if you are Harris?
The Mea Culpa Mania(TM) sweeping the land is bad enough when it comes to political candidates and celebrities behaving badly. Are writers, editors, journalists, pundits, and bloggers all going to have to watch and scrutinize and second-guess every word they use, too?
Self-censorship is only a shade different from censorship—and in a free country, it could be argued (and I will), it is even worse.
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*** Tart thoughts about confessions—the dernier cri—here, from Eli Lake.



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