how to win the long war

Through counterpropaganda, says George Packer in a long, fascinating recent piece in the New Yorker, “Knowing the Enemy.”

Packer spends a long time with social scientist David Kilcullen, who, for the benefit of the United States government, has set out to reframe the unhelpful paradigm “war on terrorism” into something called the “global counterinsurgency,” the better to understand what—and whom—we are fighting.

Kilcullen has plotted out a “ladder of extremism” that shows the progress of a jihadist. At the bottom is the vast population of mainstream Muslims, who are potential allies against radical Islamism as well as potential targets of subversion, and whose grievances can be addressed by political reform. The next tier up is a smaller number of “alienated Muslims,” who have given up on reform.

Some of these join radical groups, like the young Muslims in North London who spend afternoons at the local community center watching jihadist videos. They require “ideological conversion”—that is, counter-subversion, which Kilcullen compares to helping young men leave gangs. (In a lecture that Kilcullen teaches on counterterrorism at Johns Hopkins, his students watch “Fight Club,” the 1999 satire about anti-capitalist terrorists, to see a radical ideology without an Islamic face.)

A smaller number of these individuals, already steeped in the atmosphere of radical mosques and extremist discussions, end up joining local and regional insurgent cells, usually as the result of a “biographical trigger—they will lose a friend in Iraq, or see something that shocks them on television.” With these insurgents, the full range of counterinsurgency tools has to be used, including violence and persuasion.

The very small number of fighters who are recruited to the top tier of Al Qaeda and its affiliated terrorist groups are beyond persuasion or conversion. “They’re so committed you’ve got to destroy them,” Kilcullen said. “But you’ve got to do it in such a way that you don’t create new terrorists.”

So much for the “who.” Now here’s the how.[emphasis mine]

“We’ve got to create resistance to [the radical extremists'] message,” he said. “We’ve got to co-opt or assist people who have a counter-message. And we might need to consider creating or supporting the creation of rival organizations.” Bruce Hoffman told me that jihadists have posted five thousand Web sites that react quickly and imaginatively to events. In 2004, he said, a jihadist rap video called “Dirty Kuffar” became widely popular with young Muslims in Britain: “It’s like Ali G wearing a balaclava and having a pistol in one hand and a Koran in the other.” Hoffman believes that America must help foreign governments and civil-society groups flood the Internet with persuasively youthful Web sites presenting anti-jihadist messages—but not necessarily pro-American ones, and without leaving American fingerprints.

Kilcullen argues that Western governments should establish competing “trusted networks” in Muslim countries: friendly mosques, professional associations, and labor unions. (A favorite Kilcullen example from the Cold War is left-wing anti-Communist trade unions, which gave the working class in Western Europe an outlet for its grievances without driving it into the arms of the Soviet Union.) The U.S. should also support traditional authority figures—community leaders, father figures, moderate imams—in countries where the destabilizing transition to modernity has inspired Islamist violence. “You’ve got to be quiet about it,” he cautioned. “You don’t go in there like a missionary.”

The key is providing a social context for individuals to choose ways other than jihad.

Read the whole thing. It all makes sense.

And, yes, it will be a very long war.