dinosaurs, a love story

Book publishers have posted their anemic 2006 results in the last few days.Today, blazing into the future (only five to ten years late), one division of a Giant Publisher posts this job listing [emphasis added]:

The [Illustrious] Publishing Group seeks a New Media Manager for the [Very Illustrious] and [Equally Illustrious] imprints. Responsibilities will include updating both imprints’ websites and working with the Marketing and Publicity teams to devise creative ways to market hardcover books online. Additional responsibilities include creating and executing online marketing plans for major frontlist titles. Building out publisher websites to help [Very Illustrious]and [Equally Illustrious] promote backlist titles and utilize e-commerce capabilities. Overseeing the process by which all basic content is posted to publisher websites and feeds to online retail partners in a timely manner. Overseeing the process by which content is scheduled to appear on the [GiantPublisher.com] website and in corporate newsletters. Managing website redesigns as needed. Gathering and sharing metrics. Writing and editing e-newsletters, blog posts, and homepage and category page promotions. Attending all imprint marketing meetings and corporate Internet Marketing Forums. Staying abreast of trends in the interactive industry, and educating publishing colleagues about current opportunities.

Imagine that! The Very Illustrious and the Equally Illustrious have discovered that the internets can help sell books.