Political commentators seem surprised by the fact that negative campaign ads attract media attention, whereas boring old vote-for-me ads don’t:
No Negativity, No News Coverage?
Friday’s Tennessean has an interview with Vanderbilt University political science professor John Geer about negative campaign ads. This segment…
What portion of campaign ads in presidential campaigns did you find were negative?
Over the last 44 years there has been an increase in negativity. But it’s basically a 50-50 divide. But if you were to listen to coverage of campaigns you’d think you only get negative ads.
…reflects directly on The Tennessean and the rest of the Nashville news media, which seem to be covering only those races this election year in which one or both sides are launching negative ads.
Why is anyone surprised by this?
Television thrives on conflict.
Audiences love gossip.
The best attack ads reveal (or make up) the best dirt.
The end.
0 comments ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment