Proving my point way better than I ever could, Steve Friedman, vice president of morning broadcasts, CBS News, went on Reliable Sources and told Howard Kurtz how it is: unlike Kurtz the media critic, who thinks television news is “the news,” the makers of the “morning broadcasts” (note how they neatly deflect the question of whether the morning broadcasts are news or entertainment) don’t even pretend that they’re reporting news. They are telling people the stories they want to hear. [emphasis mine]
Steve Friedman, now that we know [that the John Mark Karr admission of guilt in the JonBenet Ramsey case] was a hoax and a sham, I’m sure you’ll agree that the media coverage was totally out of control.
STEVE FRIEDMAN, VICE PRESIDENT OF MORNING BROADCASTS, CBS NEWS: No I won’t agree with that.
It used to be, in the old days, Howie, when we started out, there was the beginning, middle, and end to the news cycle. Now, there’s just a beginning. So, you have to start and keep going until the story plays out.
You have the 24 cables — you have the 24 hour cables — you have the Internet. And all of our reports and many other people’s reports, even the much-maligned cable networks, took a — took a scant eye at this fellow from the beginning. Dan Abrams — Dan Abrams even said, “I don’t know about this.”
KURTZ: Yes he did. But, let’s look at the volume of the coverage. I mean, based on nothing more than the word of a wacko, this was the lead story many days on the morning shows, a couple nights on the evening newscasts, hours and hours on cable. How could that be justified?
FRIEDMAN: Well, you justify — well, first of all — we over- cover everything. I mean, you know, when a story breaks we’re always on it, we’re always on it. That’s the nature of the beast right now.
But, here was a ten year old case. And, Americans, and everybody else likes closure. It’s everyone’s nightmare: a girl taken out of her bed and killed. So, you know, there’s a lot of interest in this case.
As, I always tell you when I come on Howie, television’s the greatest democracy in the world. People vote with their clickers. And they watch this stuff. And, we present what we know when we know it.
KURTZ: Mark Jurkowitz, what accounts for television allowing itself to be hijacked by this story?
MARK JURKOWITZ, ASSOCIATED DIRECTOR, PROJECT FOR EXCELLENCE IN JOURNALISM: Because I think there was the possibility that being one of these ongoing sagas that television loves so much. I mean, frankly, it’s a staple of cable news, although the networks gave this tremendous coverage, as well.
KURTZ: Yes, they did.
JURKOWITZ: Tremendous coverage. It was the biggest story of the week that it really broke on. So, both the serious and non-serious media treated this very, very seriously.
Yes, there was some skepticism over this story. How could there not be? The average man on the street had serious qualms about it. On the other hand, there was a very intense — I mean, everybody in America now knows which three drinks he had on the plane flight back from Thailand.
KURTZ: It was pretty intense.
Steve Friedman, I want to play for you some comments by CBS correspondent Erin Moriarty in the first days when this story broke on your own “Early Show”.
(BEGIN VIDEO CLIP)
ERIN MORIARTY, CBS NEWS CORRESPONDENT: And we have to say at this point — I think we have to stop speculating. Everyone is asking me for my gut on this. So is this John Karr the killer or not? And, I’m saying forget the gut. Gut is what caused this investigation to go awry in the first place. Let’s wait until there’s enough evidence to decide guilt or innocence.
(END VIDEO CLIP)
KURTZ: Sounds like good advice to me but…
FRIEDMAN: Well, it’s good advice. And it was on our show very early on.
But you’ve got to understand that the public every morning — as far as early television — woke up and said, “I wonder if there are any developments in the JonBenet case.” And, our job is to present people what they’re talking about. And so when they leave they know what’s happening.
I will tell you this. You can make a case that we over-cover the Mid-East War. I mean, it was wall to wall, the same story over and over again. There was too much speculation...
KURTZ: Are you seriously comparing the global impact of the war between Israel and Hezbollah and a false lead in a 10-year-old murder case?
FRIEDMAN: No, but the same aspect of the story is, you’ve got to cover it as it happens, as it unfolds. I mean you saw on cable every movement of every little troop of the Mid-East War. Not — and they weren’t even able to tell you where they were. There is excess in television. There’s no question about it.
There was more to this interview, in which Kurtz kept getting more and more offended by Friedman’s point of view, but for some reason the transcript on CNN.com ends here. Too bad.
I’ll be writing more about this, but not tonight.