fiddling while Rome burns

Still no official reaction that I can find to the explosive New York Times Magazine article about the scary future of the book business. Right now, everyone who’s anyone is getting ready to pitch their static products at BEA

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while there’s a dynamic digital media universe out there hungry for the ultimate in “content”: books.
Some good-corporate-citizen publishers are looking to save the trees, though:  

Random House pledges that in 2007, ten percent of purchased paper will come from recycled paper fibers, 15 percent in 2008 and 20 percent in 2009.

I wonder where Al Gore would come down on this debate: on the side of the trees or the side of the internets?