where we’re going, media-wise

Jeff Jarvis has been saying it for a while now: old media is exploding. It sure does look that way, doesn’t it? I’m convinced.
And now a Wall Street Journal poll seems to indicate that Jarvis is right as far as the news business is concerned [emphasis mine]:

Readers want more context and background included in news reporting. They want new ways to receive their news, on next-generation handheld devices, for instance, rather than simply on a Web page. They want fewer ads – especially the kind that animate or show up in popup windows.